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Mario Schifano, Studio per esterno, 1962

Mario Schifano
Studio per esterno
, 1962

enamel, pastel and graphite on paper, 68 × 51 cm

Since 1962, signs of urban iconography have entered Schifano's work, causing talk of Italian Pop Art. The paper in the collection, from that same year, shows us a sketch where the most typical emblems of this Schifano season appear: the Coca Cola writing, semi-erased at the bottom, and the rounded frame that usually contains the Esso logo. The Studio per esterno actually seems like the graphic project for a painting that reproduces a vertical sequence of advertising posters displayed in an urban exterior.

from: Fondazione Arnaldo Pomodoro. La Collezione permanente, exhibition catalogue, edited by G. Verzotti, A. Vettese, Milano, Skira, 2007, p. 178.